Senior Marketing Manager – B2B SaaS & IT Services (US Markets)

Location: Mumbai (On-Site)
Experience: 12–15 Years
CTC: ₹30–45 LPA

About the Role

We are looking for an experienced Senior Marketing Manager to lead the marketing strategy for our eCommerce, ERP, and Managed Services business units targeting the US market. This role is responsible for driving end-to-end demand generation, executing go-to-market (GTM) strategies, strengthening brand positioning, and generating qualified sales pipeline through data-driven marketing initiatives.

The ideal candidate is a strategic marketer with deep experience in B2B SaaS and IT Services marketing, capable of collaborating with global sales teams while executing high-impact campaigns across multiple digital channels.

Key Responsibilities

Go-to-Market (GTM) Strategy

• Develop and execute GTM strategies for B2B SaaS, ERP, eCommerce, and Managed Services solutions targeting US-based customers.

• Build product positioning, messaging, and competitive differentiation aligned with business objectives.

• Drive successful product and service launches across global markets.

Demand Generation

• Plan and execute integrated demand generation campaigns across digital channels.

• Build and optimize Account-Based Marketing (ABM) programs for enterprise customer acquisition.

• Generate qualified marketing pipeline through inbound and outbound marketing initiatives.

• Work closely with Sales teams to improve lead quality, conversion rates, and revenue contribution.

Content Strategy & Sales Enablement

• Develop content strategies supporting every stage of the buyer journey.

• Oversee creation of:

  • Case Studies

  • Whitepapers

  • Thought Leadership Content

  • Product Collateral

  • Sales Presentations

  • Email Campaigns

  • Webinars

• Equip Sales teams with effective enablement materials to improve deal conversion.

Marketing Analytics & ROI

• Track campaign performance across all marketing channels.

• Analyze marketing KPIs including:

  • Marketing Qualified Leads (MQLs)

  • Sales Qualified Leads (SQLs)

  • Pipeline Contribution

  • Customer Acquisition Cost (CAC)

  • Return on Marketing Investment (ROMI)

  • Lead Velocity

• Utilize CRM and analytics platforms to optimize campaign performance and marketing ROI.

Cross-Functional Collaboration

• Partner with Sales Leadership, Product Teams, and Business Heads to align marketing strategies with revenue goals.

• Participate in regular coordination meetings with US-based stakeholders.

• Ensure marketing initiatives directly support sales objectives and business growth.

Mandatory Requirements

Experience

• 12–15 years of dedicated experience in B2B SaaS and IT Services Marketing.

• Demonstrated stability in career history with no excessive job-hopping.

• Proven experience marketing to the US market.

• Hands-on ownership of end-to-end marketing strategy and execution.

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

• MBA preferred.

Core Expertise

• Go-to-Market (GTM) Strategy

• Demand Generation

• Account-Based Marketing (ABM)

• Content Marketing

• Sales Enablement

• Marketing Analytics & ROI

• Pipeline Generation

• Lead Lifecycle Management

• Digital Marketing Strategy

Digital Marketing Skills

Strong hands-on experience across:

• Email Marketing

• LinkedIn Marketing

• Social Media Marketing

• Inbound Marketing

• Outbound Marketing

• Performance Marketing

• Account-Based Marketing (ABM)

• Marketing Automation

Tools & Platforms

Hands-on proficiency with:

• HubSpot

• Salesforce CRM

• Google Analytics

• Marketing Automation Platforms

• CRM Reporting & Dashboarding Tools

Communication

• Excellent written and verbal English communication skills.

• Ability to collaborate effectively with US-based leadership teams during daily technical and business discussions.

Preferred Qualifications

• Experience marketing Enterprise SaaS products.

• Exposure to ERP, eCommerce, Cloud Services, or Managed Services domains.

• Strong analytical mindset with experience interpreting campaign performance data.

• Ability to manage multiple projects in a fast-paced global environment.

• Experience working with geographically distributed teams.

Success Metrics

• Growth in qualified marketing pipeline.

• Increase in MQL-to-SQL conversion rates.

• Improved marketing ROI and campaign performance.

• Successful GTM execution for new products and services.

• Strong alignment between Marketing and Sales.

• Increased revenue contribution from marketing initiatives.

Employment Details

• Job Title: Senior Marketing Manager – B2B SaaS & IT Services (US Markets)

• Location: Mumbai (On-Site)

• Experience: 12–15 Years

• CTC: ₹30–45 LPA

• Industry: IT Services / SaaS / Enterprise Software

• Employment Type: Full-Time